How do I find a good product to sell?
This is a very basic question but one that is the main building block of the affiliate marketing world.
Lets start with the market. The market that you choose your product in is a very important piece to the puzzle. You want to choose a market that people are insanely passionate about. Lets take the drumming and musical instruments for example. I am a drummer and I am insanely passionate about it beyond all reason. There were times in my life when buying that new symbol or drum came before just about anything. Guitar and Drums are an example of markets where people are insanely fanatical about getting the latest and greatest.
When you are looking for a market you want to “enhance the cool” and not “feed the fear”. You want to find a market that you can add to the fun.
Find markets where people are:
1. Insanely passionate
2. Great in number
3. Proven buyers
When it comes to finding a good market don’t guess, use the proven data that I will show you. Start testing small and verify the market.
Testing a Market:
Open up a Clickbank account for digital products and use it to verify that the market is buying. You can do this by looking at some of the stats that are available on each product. Make sure that there are 20+ products in the market and that they have a high Ref%, and a high gravity. Generally the more specialized a product is the better it will sell.
Choose some products to promote as an affiliate and promote them on a small scale to verify that the market is indeed responsive. What I like to do is set up a quick PPC campaign in Yahoo to see if that product is profitable. Once you determine that it is a profitable product you can create your own product that is better, with better marketing!
For more information on product selection, and building successful pay per click campaigns click here
Filed under: 1
